How to Start Using AI for Your PR and Communications Efforts Today
For PR and corporate communications professionals who want to start using generative AI tools to enhance their work, but don't know where to begin
How Accor Streamlined and Scaled Their Global PR and Communications Strategy | Cision
Here are four ways that Cision effectively supports Accor’s global communications work.
Journalists Discuss the PR Pitches That Got Their Attention for Better or Worse
For our 14th annual State of the Media Report, we asked journalists worldwide to tell us about the PR pitches that make the biggest impressions.
What Is Earned Media? | Cision
Discover the power of earned media at Cision.com. Get an in-depth definition, explore its benefits and learn from compelling examples.
What Are Brand Mentions? | Cision
Learn more about brand mentions and why they’re important. Discover their impact on brand awareness, reputation management, and customer engagement.
You Know More About AI in Comms Than You May Think
The use of AI in comms isn’t new, but its relevance and vast capabilities are.
Harnessing the Power of AI for PR and Strategic Communications
Lessons from ‘AI and the Future of Comms Teams’
Journalists’ Advice to Future Journalists (And What PR Can Learn, Too)
Our State of the Media Report gathered insight from over 3,000 journalists worldwide.
Communication Lessons from Nobel Laureate Maria Ressa
Maria Ressa illustrates how brands and communications professionals can make an impact through authentic, purposeful communication.
What Is Brand Equity and How Do You Measure It?
Learn about media monitoring and how it can help your team or business stay ahead.
What is Media Monitoring? Definitions, Examples and Benefits
Learn about media monitoring and how it can help your team or business stay ahead.
Understanding Social Media Monitoring
Learn what social media monitoring is, what benefits it has for businesses, and why it is critical for success in today’s digital marketing landscape.
The Business Case for Outsourcing Your Daily News Briefings | Cision
How Outsourcing Creates a Win-Win
5 Burning PR Questions the 2023 State of the Media Report Answers
5 Burning PR Questions the 2023 State of the Media Report Answers
Cision's Collin Gerst on the Unique Differentiators of Daily Briefings
a behind-the-scenes look at the makings of a daily briefing, discusses why they are integral to clients’ communication strategies
The Rise of Generative AI and What It Means for the Communications Industry
Generative AI is quickly filtering into many different sectors and industries, and the world of communications - one driven by words and images - has already started to embrace it. As adoption increases, so too does the creation of more and more...
Generative AI: Where Will It Take Us 10 Years From Now?
When we consider the future impact of generative AI and tools like ChatGPT, I always feel it’s necessary to do so from two perspectives: the technology itself and the people it will affect.
How to Replace AVE for Modern PR Measurement
What can today’s communicators do to move toward modern PR measurement and deliver better outcomes? This tip sheet offers six points for guidance. It will also help you implement a metrics-driven program starting today.
What Does Excellence in PR Look Like?
We asked the leadership of some of the PRWeek Award–nominated agencies for their thoughts on what it means to be “excellent in PR.”
2023 CES Trends Report Holds Lessons for Communicators
What the biggest media stories and top trends of the 2023 Consumer Electronics Show teach us about brand management, event marketing and campaign strategy.
What Is Influencer Marketing? Definitions and Benefits
Learn what influencer marketing is, what types of influencer marketers that you can use, and what benefits a successful campaign can have for your business.
Media Moves at CTV Ottawa & CBC Edmonton
Kimberley Fowler joins CTV Ottawa, Madeline Smith joins CBC Edmonton, and many more.
3 Ways to Measure Brand Sentiment Effectively
How and why to measure what others are saying - and how they're feeling - about your brand.
Positioning Your Brand for Strength and Stability During Uncertain Times
With decades of experience helping leading organizations develop effective messaging strategies—using comprehensive, real-time data on audience sentiment, perceptions and behaviors—the Cision Insights team has developed three key recommendations for ...
Media Moves at CTV News Edmonton & Montreal
Colm Cobb Hobbs & Emily Haws joined CBC Nunavut, Miriam Valdes-Carletti joined CTV News Edmonton, and more.