Established 1948
Established 1965
Established 1996
Our star brands are globally-recognized household names.
Star Brand
The Champions of Play
Toys“R”Us is a star brand in the Tru Kids family. For over 70 years, Toys“R”Us has celebrated the joys of childhood with kids of all ages.
Star Brand
Trusted Resource for Families
Babies“R”Us is a star brand in the Tru Kids family. For over 30 years, it has been known for its knowledge of families and keeping baby happy and healthy.
Star Brand
Our Beloved Mascot
Geoffrey is a star in the Tru Kids family. He’s been a beloved mascot for over 50 years. Adored around the world, he invites kids of all ages to play and have fun.
Our consumer brands include many kids-and-parent-focused products.
Year Established
Countries
Branded Stores
Years Heritage
Our leadership team has decades of experience as brand operators.
Yehuda Shmidman
Chairman & CEO, WHP Global
Effy Zinkin
COO, WHP Global
Stanley Silverstein
Chief Commercial Officer, WHP Global
Matt Finigan
CFO, WHP Global
Jamie Uitdenhowen
Executive Vice President
Kim Miller Olko
CMO & President Toys“R”Us Studios
Mary Cacciacarne
Vice President, Consumer Brands & Merchandising
Gary Haas
Vice President, eCommerce
Simon Cartey
Vice President, Store Design & Innovation
Read new articles and press below. For fact sheet and interview requests, contact us.
19 Aug 2021
Beginning today, Macy’s customers can experience the expansive assortment of Toys”R”Us products online exclusively at macys.com/toysrus and ToysRUs.com, powered by Macy’s digital and fulfilment ecosystem ...
15 Mar 2021
WHP becomes significant shareholder in parent company of Toys“R”Us and Babies“R”Us Iconic toy and baby brands will be managed by WHP Brands generate...
29 Oct 2020
Tru Kids Brands™ (“Tru Kids”), the proud parent of the Toys”R”Us® brand, today relaunched its annual Geoffrey’s Hot Toy List for the 2020 holiday season. As the leading authority on...